About Us › The SoundTag Story

In the late 1990s, Jeff Freeman had a recurring problem. Every time he'd ship a new batch of displays to national chains such as Wal-Mart, KMart, and Macy’s, his company would be overwhelmed by calls -- often numbering in the hundreds -- from store managers requesting Proof of Delivery (POD). With each request requiring a carrier site log-in or telephone call, it was a time-consuming and costly drain on his company's resources.

Upon further investigation, Freeman discovered that large stores receive hundreds and even thousands of boxes per day. Smart store managers were reluctant to have employees searching through hundreds of lookalike boxes for something that might not have been delivered yet..

With P.O.P. displays often critical to time-sensitive promotional campaigns, retail executives and their consumer goods suppliers had an even bigger problem. Their highest-priority products were not reaching the sales floor in a timely manner -- costing both suppliers and retailers significant money in lost revenue.

From this experience, the SoundTag concept was born. While the original idea was to help organizations find priority shipments quickly, it soon became apparent that there were additional benefits to SoundTag. The ability to track all high-priority shipments -- from all carriers -- via SoundTag’s web portal makes it easier to manage major rollouts. Knowing when every priority shipment from every supplier was packed, shipped, received, and above all, found (all with time and date stamps) provides remarkable efficiencies -- as does SoundTag's email alerts feature. With SoundTag, everyone involved in the process -- senders, shippers, carriers, receiving/distribution teams, and final recipients -- works together more effectively -- and efficiently.

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